How I see it /
It's all about you, the client.
Stimulation, experimentation and transformation.
Wherever you are, design is on the move and the game keeps changing.
I think these new occasions (opportunities? challenges?) call for a new form of design: one with above average experience and talent; a different and flexible way of working; and a richer understanding of you and your customers.
This leaves me free to pursue the best ideas that work for you. To challenge the orthodox view and help my clients stretch and achieve their potential.